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The SEO Advantage of Exact Match .com
Why Google and users inherently trust the .com extension.
Click-Through Rate (CTR) and Trust Signals
Search engines do not explicitly penalize new TLDs (like .io or .xyz). However, users do. When presented with two identical search results, empirical data from domain appraisals shows users are significantly more likely to click the .com link.
CTR Leakage Calculator
Calculate the lost traffic over a year when using a compromised TLD.
Clicks on .com
Clicks on .io
Traffic Lost: visits per 10k impressions
This "CTR leakage" means you spend more on paid acquisition to achieve the same result as a competitor on a premium domain. Over a 5-year timeline, the acquisition cost of Bisiri.com is often eclipsed by the marketing spend saved.